Creating a Newsletter

1. The easiest and fastest way to create a Newsletter is to use the Newsletter Wizard.
   • Click the + button to create a new Newsletter.
   • Click between the gray bars and select a template from the editing toolbar.
   • Once you select a template, click the Wizard button in the top right corner.
   • Fill in the open text boxes with the content you want included. This form auto-formats the text.
   • You may select an article to include automatically in the Newsletter.
   • Click the Process Content button once finished.
2. Feel free to edit and format text and images as needed.

Testing a Newsletter

• Use the Send Test button to immediately send a test email to all web admins, including HLS staff.
• Check spelling, grammar, format, and links in the test email.

Sending a Newsletter

• Select the Recipient List (All Who Opted In).
• You can send immediately or schedule a time using the calendar.
• Click Queue/Send Now and confirm on the confirmation page.

Reminder Emails

• Duplicate a previous newsletter via the Sent tab to create a reminder.
• Edit the duplicated newsletter as needed and update the subject line.

Saving a Newsletter in Progress

• Click the Save button to save your work.

Editing a Newsletter

• Use the editing toolbar to adjust content directly on the web page.
• Use the Mail-Merge Dictionary for names and salutations if desired.
• Refer to the “Editing an Article” section for formatting tips, images, hyperlinks, and more.

Newsletter Stats

• After sending, the Sent tab shows sent amount, open rate, clicks, spam reports, and unsubscribes.
• Click In-Depth to see raw vs. unique opens and who clicked links.

On Demand Tutorial Timestamps

• 0:00:00 How to Manage Newsletters
• 00:35 How to create a New Newsletter
• 01:10 Using the Newsletter Wizard
• 02:45 Formatting a Newsletter
• 05:45 Sending a Test Newsletter
• 06:35 Selecting a Newsletter Recipient List
• 07:15 Scheduling a Newsletter
• 07:50 Sending a Newsletter
• 08:40 Reviewing Newsletter Data (open rates, click throughs)
• 10:00 How to Duplicate Newsletters